COOP Solidal

Motion Graphics Project

Project Objectives:

1. Produce a captivating motion graphics video following the coffe production process.

2. Attract a loyal and engaged audience aware of the climatic impact of every product they buy.

3. promote the "solidal" product line.

Lessons Learned:

• Authenticity and storytelling are key elements in building a loyal audience.

• Storyboarding is one of the main steps in every project.

• Product animation.